Email Marketing vs. Marketing Automation: What Your Small Business Needs to Know


Email marketing is an excellent tool for giving marketers reach, which is the ability to get promotions in front of as many customers as possible.

Marketing automation is about adding relevance to that reach.

  • Automated Campaigns
    • …Marketing automation lets marketers plan extended customer interactions without requiring manual intervention….
  • Workflow Templates
    • …Workflows can be custom-designed (that is, you decide who receives which email and when, based off customer actions) or the workflows can be created via pre-designed templates.
  • Lead Scoring and Segmenting
    • …marketing automation tools assign scores to your contacts to let you know how receptive they are to your email communications.
  • Channel Recommendations
    • …marketing automation system learns about how customers interact with your messaging…

Full article here

Source PCMag